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ADIDAS ORIGINALS COLLABS WITH FOCALISTIC FOR #FORUM CAMPAIGN


Lethabo Sebetso, famously known as FocalisticPITORI MARADONAPRESIDENT YA STRATA, depending on how well you know him, is arguably one of South Africa’s most celebrated music artists. We recently sat down with him on his recent collab with adidas Originals for the FORUM campaign, and what inspires him when creating new music.

You entered the music industry and in no time became one of the biggest Amapiano artists. How did your music career begin? Crazy enough, I graduated in 2018 with a degree in Political science, but music gave me a way of expressing myself in a manner that connected me with people. After completing my degree, I started my music journey.

Did anyone inspire you to make music? If so, pls tell us more about that.  Kuli Chana, HHP & Spikiri. These guys have always been my top three when it came to music, I love the way they express themselves through music, and always linking back to where they’re from – ko Kasi (neighborhood).

What is your creative process like? It’s a personal journey for me, I use music as a diary. I use music to get things off my mind and on to the mic. I call it bleeding – bleeding through the mic.

Talking of creative process, you recently collaborated with adidas on the Forum campaign. What made you choose the location of the shoot? The campaign look & feel inspired the location we shot at. As much as I’m creative in the music process, I’m also fascinated by visual representation. The theme of being unapologetically amateur excited me to go out and create the content in a space that gave me the space to be creative. The engagement I received after posting the content on social media, and people wanting to go and shop the Forum range made me believe that we can do more with the brand.  

What were your favorite pieces from the range?  The Forum sneakers were my favorite piece from the range, and the all-white sneaker being TOP on my list. I’ve been wearing this shoe since it launched, I love how it’s simple but makes a big fashion statement.

What would you say to an aspiring music artist? Be you to the full. The power is in expressing yourself whether musically or otherwise. Represent yourself always because people want to connect with the real you.

Lastly, what would your dream performance line up feature?  50% upcoming artists, and 50% established artists. I’d advocate that time slots be juggled, so that artists whether established or not get an equal opportunity to entertain a crowd. That’s my dream performance. Equal opportunity!

Follow Focalistic on Instagram for more of the Forum content. adidas Forum still available at adidas.co.za and Originals stores with prices starting from R1699. #adidasForum


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