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adidas x Marimekko

adidas and Marimekko Blend the art of print and performance

Recently adidas unveiled its debut line with Marimekko, marking the first ever sports apparel collaboration from the iconic Finnish design house. The limited edition collection features a lineup of beautiful, bold pieces that seamlessly blend Marimekko’s art of printmaking and functional style with adidas’ expertise in sports performance​.

The collaboration with Marimekko marks a true collision of icons, with a shared history of pushing the boundaries of innovation and style for over seven decades. The all-female teams worked side by side to explore Marimekko’s vaults to handpick timeless prints for this season and beyond.

The first joint collection features two legendary Marimekko prints: Annika Rimala’s Laine (wave) print from 1965 and Maija Louekari’s Räsymatto (rag rug) from 2009. The bold vibrant patterns are now interwoven with signature adidas performance fabrics for a collection designed to spark positivity and playfulness in the everyday.

The head-to-toe looks are ideal for embracing outdoor explorative pursuits, from swimming to running, cycling, and walking. Crafted with sustainable innovation at the heart, a priority for both brands, the collection features new materials and methods to help reduce environmental impact, including PRIMEBLUE and PRIMEGREEN recycled yarns.

Designed to inspire the inner adventurer in all, the campaign celebrates generational women across two relationship units – a family and a friendship group. Strong, powerful women unite against the backdrop of the stunning South African wilderness to connect through the joy of exploration –  the force that keeps the community moving and progressing, in sport, art and life.

The campaign features the Perkins family from South Africa – Matshadiso, Samantha and Michelle. Matshadiso’s favourite form of movement is working in her beautiful garden that she’s been nurturing for over 20 years. Samantha plays hockey and enjoys hiking and swimming. She’s also passionate about women’s and children’s rights. Michelle is a photographer and an active spirit – she’s been doing boxing for four years and recently started pole dancing.

Shop the adidas x Marimekko limited edition online, or follow the #adidasxMarimekko conversation on @adidasZA.